USEFUL LINKS

The following links will be usefull to you when working on your project just inj case the VLE is down for maintenance or updating nduring the summer.

Here is Jon's powerpoint on TV Advertising techniques which is hosted on slideshare.

Advertising teqs best july2012

View more presentations from jonsaward.

Below is Darren's powerpoint on research techniques which is also hosted on slideshare. It has added information on VaLS and Young and Rubicams audience/consumer types.

2012 06 25_research_lesson

View more presentations from jonsaward.

The link below is to a dropbox created by James Geater where you can find a copies of the brief and other briefs and paperwork from the course.

https://www.dropbox.com/sh/2wz86l8yznav7gf/0Ro0y1_g2B

COCA COLA: HAPPINESS FACTORY

This Coke advert takes you on a fantasy ride inside a coke vending machine...

INNOCENT SMOOTHIES: SUPERHERO

Another Innocent Smoothies advert for the blog but this time marketed at a completely different audience.

CRUSHA: STREETDANCE CREW

This current advert for Crusha Milkshake continues their 2D dancing cats adverts.

RELENTLESS ENERGY DRINK: VIRTUES

Relentless go for a more artistic and emotive tact to selling their drink.

PEPSI MAX: OCTOPUS

The following recent Papsi Max advert also clearly knows it's target audience!

DIET COKE: 11:30 APPOINTMENT

An advert from the late 80's early 90's this Diet Coke advert clearly identifies who it sees as it's target audience.

POWERADE: ROONEY V ROONEY

This Powerade TV advert features Rooney against... well himself!

LUCOZADE SPORT: PHILLIPS IDOWU

This Lucozade Sport TV advert features GB Olympic hopeful Phillips Idowu.

DR PEPPER: COLLEGE NURSE

The following was a series of "Whats the worst that could happen" adverts.

UM BONGO: JUNGLE

The following is an old 80's ad that was reissued recently.

INNOCENT SMOOTHIES: FOR KIDS

This Innocent Smoothies advert is perhaps as much for mum and dad as the kids.

RED BULL: PIGEON

This advert was one in a long lasting campaign of animated Red Bull adverts.

TANGO ADVERT: SCOTSMAN

This Tango advert gave a face to the impact tango had on the drinker!

TANGO CLEAR: METAPHOR

This Tango Clear advert is playful in its spoofing of other soft drink TV adverts.

PERRIER: MELT

Here is an interesting more left field soft drinks advert for Perrier.

WELCOME

This blog contains a selection of Soft Drink TV Adverts for you to analyse as part of your TV Advertising and Research Project. Remember you MUST analyse ONE of these (more if you like) and also another advert that is aimed at the same target audience as you product to explore different techniques that can be employed. If you want to do TWO adverts from this blog feel free.